Dealing with People From Different Cultures

Start Date End Date Venue Fees (US $)
30 Nov 2025 Dubai, UAE $ 3,900 Register

Dealing with People From Different Cultures

Introduction

Good communication is a defining characteristic of successful organizations and successful leaders. This state-of-the-art program is aimed at enhancing business performance through a strong communications strategy and action program. Strategic internal communications develop organizations that are crystal clear on their objectives and that share knowledge in their delivery. They use communication and knowledge management as agents of change. Confident, communications-centered organizations create confidence and goodwill among all of their shareholders through the total alignment of internal and external messages and through systematic communication. Motivated staff, job satisfaction, enthusiasm and creativity are results inside the organization; increased customer and shareholder confidence are results beyond the organization.

Objectives

    • Develop a strategic communications approach in your organization matching business strategy with communications strategy.
    • Measure communications performance and relate it to the bottom line.
    • Derive increased value throughout the management chain from better briefing and feedback.
    • Build strong alliances between key departments in the communications chain.
    • Develop a clear internal and external customer value chain.
    • Map stakeholders more effectively and use influence mapping techniques to plan communications.
    • Understand reputation and how to influence it.
    • Develop two way symmetrical communications (Grunig).
    • Improve communications performance in charge management.
    • Use communications tools to develop reputation and to manage reputation risk.
    • Develop strong communications training/development programs.
    • Use evaluation to improve performance.

Training Methodology

This is an interactive course. There will be open question and answer sessions, regular group exercises and activities, videos, case studies, and presentations on best practices. Participants will have the opportunity to share with the facilitator and other participants what works well and not so well for them, as well as work on issues from their own organizations. The online course is conducted online using MS-Teams/ClickMeeting.

Who Should Attend?

This program is for PR/Communications Specialists/human resource professionals, brand managers, strategic planning specialists.

Course Outline

Day 1: Introduction: The Communicating Company

  • Introduction and welcome
  • Goal setting for the program
  • Communications competencies
  • The place of communications in business strategy.
  • The communicating company – models of excellence.
  • The communications audit

Day 2: Internal Communications: Key to the Thinking Company

  • Defining and analyzing good internal communications
  • Problem analysis and solution finding
  • Principles of top internal communications performance
  • Securing buy-in up and down the management chain
  • Developing the skills base throughout the organization
  • Tools and techniques
  • Monitoring, measuring, evaluating and improving.

Day 3: Beyond the walls: Stakeholder Perception Management

  • Stakeholder analysis
  • Stakeholder communication programs
  • Internal message alignment
  • Reputation measurement and value
  • Reputation risk analysis
  • Issue management and risk reduction
  • Exploring Grunig’s models of business communications excellence and their application.

Day 4: Energizing the Organization

  • E-media, the web and the intranet
  • Knowledge sharing and knowledge management
  • Re-defining the communicating company in an e-world
  • Information over-load – dealing with it.
  • Environmental analysis
  • Environmental scanning
  • Developing a consultancy and mentoring role

Day 5: Turning strategy to Action

  • Communications strategy from business goals
  • Goal setting
  • Performance monitoring and the institutional dashboard
  • Repeating communications issues to the board.
  • Developing and communicating culture
  • Harnessing the power of the middle tier
  • Embedding communications in all business plans.
  • Course review; summary

Accreditation

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