Modern Management of Public Relations

Start Date End Date Venue Fees (US $)
26 Jul 2026 Jeddah, KSA $ 4,500 Register
29 Nov 2026 Manama, Bahrain $ 4,500 Register

Modern Management of Public Relations

Introduction

PR and Communications are at the heart of the business performance. Modern methods, tools, and channels have greatly increased the speed in which communications can be experienced, from local to global. In this program you will learn:

  • The tools and techniques required to manage reputation in a complex media environment
  • How to manage knowledge within the business for effective media management
  • How to shape external perceptions of your organization by first-class corporate internal communications
  • How to develop a strategic approach and a clear plan of action

Objectives

    By the end of the program, participants will be able to:

    • Practice the key communication skills and techniques essential for performing their public relations duties.
    • Demonstrate a better understanding of how to communicate effectively with the internal and external publics of the organization.
    • Play an active role in supporting the image and reputation of the organization.
    • How to develop a strategic approach and a clear plan of action

Training Methodology

This is an interactive course. There will be open question and answer sessions, regular group exercises and activities, videos, case studies, and presentations on best practices. Participants will have the opportunity to share with the facilitator and other participants what works well and not so well for them, as well as work on issues from their own organizations. The course is conducted online using MS-Teams/ClickMeeting.

Who Should Attend?

 

Managers, supervisors and officers experienced in public relations. Also, other key personnel whose work involves contact and interaction with the internal/ external public, particularly in the areas of personnel, marketing, sales, training and administration.

Course Outline

Public Relations in a Changing Environment

  • The origin and development of PR
  • Definitions, scope and objectives
  • New roles and perspectives
  • The role of public relations in building the image of the organization

The Functions of Public Relations

  • Planning and organizing the activities of public relations
  • Ingredients of successful planning
  • Main qualities of public relations professionals
  • Public relations position in the organization

Public Relations and Communication

  • Communicating with the internal and external public
  • Nonverbal communication
  • The communication abilities for public relations professionals

The Role of PR Professionals in Dealing with Internal and External Public

  • Understanding difficult personalities
  • Dealing with difficult personalities

Verbal Communication Skills

  • Kinds of verbal communication
  • Presentation skills
  • Verbal and nonverbal skills while presenting

Written Communication Skills

  • Types of written communications
  • Effective writing skills
  • Writing and producing newsletters, brochures, reports and magazines

Press Conferences

  • Why to conduct a press conference
  • How to prepare a press release
  • How to conduct a press conference
  • Preparing and circulating the press clippings

Accreditation

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